A Day Of Good Scents

I’ve been quietly fascinated by perfume and this interest was fortified by the series currently being repeated on BBC4. So despite the megabucks cost of this workshop I dived straight in – especially because Sissel Tolaas is in on it.

“Freshly cut grass, coffee, baking bread, a certain soap. Olfaction is our most primitive sense. It heightens our reality, informs our desires, triggers memory and constructs our environment. Smell is powerful. And yet, for much our lives, we don’t notice what’s right in front of our noses….From pheromones to fragrances, we’ll explore the odors we encounter on a daily basis, and look at how smell affects the way we relate to our surroundings, and to each other. You’ll meet world-leading experts who work in the field of smell: from a leading scientist who is making perfumes to help treat schizophrenia, to an artist who’s made a name for herself concocting conceptual fragrances for museums and for megabrands. You’ll map the city via its scent, with an expert who creates artificial smells for brands, and uncover the dark arts of the world of perfume with an industry insider…”

George Dodd is a leading smell scientist, who has worked extensively in academia and the perfume industry.

Dr Morgaine Gaye is a Food Futurologist – academic, consultant and presenter, who looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective.

Sissel Tolaas is an internationally-renowned artist, chemist, odor theorist and smell missionary.

The School of Life, WC2

Saturday 26 November 2011, 10.00 – 17.30

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